#BeUMC messaging

Messaging pillars

A foundational statement supports four messaging pillars, which resonate across diverse constituents. Use this messaging as you communicate about the #BeUMC campaign and as you share why you are United Methodist and what makes you optimistic for the future as we move toward a more perfect Church.

The pillars are intended to highlight what unites us as United Methodists and what we are working towards, together. When using this messaging, you should do so in a way that is authentic to your experience and context. Each pillar includes examples of different ways people might talk about it.

Core values

A set of core values is aligned with each pillar; each value has a set of downloadable graphics that can be used to bring the campaign to all aspects of our United Methodist connection.

Choose to feature core values that most closely relate to your conference, congregation, ministry or a season. Maybe you’ll choose to highlight a different core value each month in order to show the diverse ways your congregation lives out its faith and to build ongoing excitement for the campaign.

Download resources in English and/or Spanish; French and Korean resources are coming soon.

Foundation: Living the Gospel

The UMC is founded on a Wesleyan theology of grace, anchored in Scripture and based in the life and teachings of Jesus Christ and the continuing movement of the Holy Spirit.

  • We embrace the fundamentals of the Wesleyan tradition and dedicate ourselves to the mission of making disciples of Jesus Christ for the transformation of the world.
  • We embrace a Church anchored in Scripture and a theology of grace.
  • We embrace a Church that aspires to be a more just and inclusive force in the world. 
  • We embrace the connected power of 12 million souls united, working towards good in the world.
  • We embrace a Church that has uplifted our own lives and the lives of our friends, family, and those we cherish.
  • We embrace a Church built in loving relationships rather than uniformity in thought and action.
  • We embrace a Church where everyone does not have to agree and where everyone is welcome.

Pillar 1 — Disciple making

First and foremost, we are dedicated to the mission of making disciples of Jesus Christ for the transformation of the world in the tradition of John Wesley.

We live out this pillar through the set of core values below. Highlight the core values on social media, in worship and in other communications with the help of downloadable resources.

Personalizing your message

Here are some examples of different ways people might talk about this pillar. Leaders can lean on these points as they explain the campaign to their congregation; everyone can inspired by these statements as we consider the story we’d like to share about our commitment to #BeUMC.

We are committed to making disciples... 

  • For the creation of a more just and inclusive world, united in the love of God.
  • Who are grounded in the teachings and example of Jesus Christ.
  • Who are anchored in Scripture and formed by tradition, experience and reason.
  • Who live a life of personal piety and social holiness.
We share God’s love and nurture growing faith.   The #BeUMC campaign reminds us of who we are at our best — the spirit-filled, resilient, connected, missional, faithful, diverse, deeply rooted, committed, disciple-making, Jesus-seeking, generous, justice-seeking, world-changing people of God called The United Methodist Church.

Disciple-making

We share God’s love and nurture growing faith. Read More

During a time of chaos and confusion, the “People of God” campaign is meant to serve as a reminder of who we know we have been at our best -- the spirit-filled, resilient, missional, connected, faithful, diverse and deeply-rooted people of God called The United Methodist Church. Image by United Methodist Communications.

Deeply rooted

We find commonality in our rich history, sacraments and values. Read More

We are dedicated to growing our faith as we become disciples of Jesus Christ. The People of God campaign launched in 2020 as a celebration of the core values that connect the people of The United Methodist Church.

Faithful

We are devoted to an ongoing, meaningful journey of discipleship. Read More

Pillar 2 — Belonging & Inclusion

All belong and will be loved in The UMC. All will be heard, respected and engaged. All will be free to develop their personal relationship with God and to serve fully in the ministry of Jesus Christ.

We live out this pillar through the set of core values below. Highlight the core values on social media, in worship and in other communications with the help of downloadable resources.

Personalizing your message

Here are some examples of different ways people might talk about this pillar. Leaders can lean on these points as they explain the campaign to their congregation; everyone can inspired by these statements as we consider the story we’d like to share about our commitment to #BeUMC.

I want to be part of a Church... 

  • With different backgrounds, opinions and gifts.
  • That affirms the wholeness of everyone. We are LGBTQ+, people of many abilities and people in many life situations.
  • That is dismantling racism.
  • Where, when communion is celebrated, everyone is invited to the table.
  • That is diverse and where I'm not expected to think like everyone else.
Though one body, we continue to celebrate individuality and cultural identity. he People of God campaign launched in 2020 as a celebration of the core values that connect the people of The United Methodist Church. We are faithful, missional, justice-seeking, spirit-filled, deeply rooted, connected, resilient and diverse people of God. Image by United Methodist Communications.

Diverse

Though one body, we continue to celebrate individuality and cultural identity. Read More

The People of God campaign celebrates the core values that connect the people of The United Methodist Church. We are faithful, missional, committed, spirit-filled, deeply rooted, connected, resilient, justice-seeking and diverse people of God.  We challenge unjust systems and work to secure equal opportunities for all.

Justice-seeking

We challenge unjust systems and work to secure equal opportunities for all. Read More

We persevere through trials and face tomorrow with God at our side.  The People of God campaign launched in 2020 as a celebration of the core values that connect the people of The United Methodist Church. We are faithful, missional, committed, spirit-filled, deeply rooted, connected, resilient and diverse people of God.

Resilient

We persevere through trials and face tomorrow with God at our side. Read More

Pillar 3 — Influence, Connection and Impact

With more than 12 million members across the globe, we are a powerful connection, living and sharing the grace of Jesus Christ through the power of the Holy Spirit.

We are committed to work for global health, education, creation care, child welfare, disaster recovery and countless other efforts.

We live out this pillar through the set of core values below. Highlight the core values on social media, in worship and in other communications with the help of downloadable resources.

Personalizing your message

Here are some examples of different ways people might talk about this pillar. Leaders can lean on these points as they explain the campaign to their congregation; everyone can inspired by these statements as we consider the story we’d like to share about our commitment to #BeUMC.

I want to be part of a Church that... 

  • Matters.
  • Shapes the world and cares for all of God’s creation.
  • Has given billions of dollars to offer healing to a broken world.
  • People look to for inspiration and wisdom.
  • Can do so much more together, than alone, to change the world.
  • Laments its failures and walks humbly with God in repairing a broken world.
Helping our neighbors, near and far, is the embodiment of faith in action. The People of God campaign launched in 2020 as a celebration of the core values that connect the people of The United Methodist Church.

Missional

Helping our neighbors, near and far, is the embodiment of faith in action. Read More

The People of God campaign launched in 2020 as a celebration of the core values that connect the people of The United Methodist Church. We are faithful, missional, committed, spirit-filled, deeply rooted, connected, resilient, justice-seeking and diverse people of God.  Connected: Members around the world share a vital mission and core beliefs.

Connected

Our connection is strengthened by shared mission and core beliefs. Read More

We strive to make the world a better place. The #BeUMC campaign reminds us of who we are at our best — the spirit-filled, resilient, connected, missional, faithful, diverse, deeply rooted, committed, disciple-making, Jesus-seeking, generous, justice-seeking, world-changing people of God called The United Methodist Church. Social media post, English.

World-changing

We strive to make the world a better place for all people. Read More

The People of God campaign launched in 2020 as a celebration of the core values that connect the people of The United Methodist Church. We are faithful, missional, justice-seeking, spirit-filled, deeply rooted, connected, resilient, generous and diverse people of God. Image by United Methodist Communications.

Generous

We offer our gifts and resources to serve those in need, both near and far. Read More

Pillar 4 — Experience of God through The UMC

We embrace a Church where we experience our triune God in personal and community relationships, transforming our own lives, the lives around us, and the entire world.

We live out this pillar through the set of core values below. Highlight the core values on social media, in worship and in other communications with the help of downloadable resources.

Personalizing your message

Here are some examples of different ways people might talk about this pillar. Leaders can lean on these points as they explain the campaign to their congregation; everyone can inspired by these statements as we consider the story we’d like to share about our commitment to #BeUMC.

I want to be part of the Church... 

  • Where I found my relationship with God.
  • That helped my children.
  • That shaped my parents and grandparents.
  • Where I first experienced God’s love.
  • Where I can use my gifts and be part of a community.

Committed

Our community of faith is steadfast, loving and supportive. Read More

The People of God campaign celebrates the core values that connect the people of The United Methodist Church. We are faithful, Jesus-seeking, missional, committed, spirit-filled, deeply rooted, connected, resilient, justice-seeking and diverse people of God. Image for Jesus-seeking for December 2021.

Jesus-seeking

We cherish our deepening relationship with God. Read More

The Holy Spirit works within us, transforming our hearts and lives.   The #BeUMC campaign reminds us of who we are at our best — the spirit-filled, resilient, connected, missional, faithful, diverse, deeply rooted, committed, disciple-making, Jesus-seeking, generous, justice-seeking, world-changing people of God called The United Methodist Church.

Spirit-filled

The Holy Spirit works within us, transforming our hearts and lives. Read More